Updated: 7 hours ago
Digital transformation refers to changing something using digital technology.
Done right, it's like a caterpillar turning into a butterfly. Revolutionary. Beautiful. And it can fly.
Do it wrong and you have a faster caterpillar that's still going to get eaten up at some stage. - One of my clients refered to this as 'Putting lipstick on a pig' which is another fantastic analogy!
Here's some examples of where SME's often limit their potential:
Out of date ways of doing things (Paper based, needs manual effort, repetative, etc.).
Lack of understanding of how tech can help which leads to underinvestment.
Bad prioritisation, buying solutions that don't create benefit.
Poor methdos of communication and collaboration.
Employees stuck in their ways, often with a 'favourite spreadsheet' or wall-board.
Lack of leadership and vision.
So, what can you do to digitally transform?
Step 1 - Start with the end in mind
Before you start getting too carried away with hitting your entire business with the digital transformation stick, let's be clear on the END GOAL.
Make sure you've taken time to create an up-to-date business model canvas; This will help you to understand your customer base, their needs and expectations, and position your business, products and services to meet those needs.
Step 2 - How might we...
Sketch out what's going well and what's holding you back. For the things that are holding you back, ask yourself, "How might we..."