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Investing in Brands During COVID-19

When: 15th May @ 3pm

Where: Online

Register: HERE

Tune in live at 3pm UK Time on May 15th to hear how companies can grow market share for the long-term during a crisis!

About this Event A discussion with global brand agency Carat’s, Head of Brand and Strategy, James Allen, on how companies can grow market share for the long-term during a crisis such as COVID-19. For an investor, how does this lead to value for shareholders and create a more attractive investment opportunity? Key Topics

  • A background on what has happened in investment markets over the last few weeks.

  • Investing for long-term growth beyond COVID and navigating a downturn.

  • Understanding consumer spending patterns.

  • Building market share from a brand and company perspective, through emotionally-led, empathetic brand behaviour and messaging.

Who you'll hear from:

James Allen – Head of Brand Strategy & Growth at Carat in New York

Since joining Carat, James has led the strategy discipline across a range of accounts as a true partner to his clients. He provides strategic guidance in all facets of the marketing process – from consumer segmentation and targeting strategies to leading broad interagency teams under a unified media communications approach. His previous experience at both creative and media agencies includes strategic thinking across communications, brand, and creative projects that spanned three continents and helping companies successfully navigate some of the world’s most complex markets. Your Finimize Community Host

Mark Brown – Associate Investment Director for Individuals, Families and Professional Intermediaries at Investec Wealth & Investment in Leeds.

Mark manages assets on behalf of private individuals, IFAs, professional connections, charities, trusts and personal pension schemes. Although born in Scotland, he spent 20 years living in Hong Kong before returning to the UK for University. He previously worked for JP Morgan Chase prior to joining Investec Wealth & Investment in 2014. He is a Chartered Member of the CISI and has previously sat on their Scottish branch committee. He has a Masters in Finance degree from Lancaster University Management School.

Get your tickets for this event HERE

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