Using Facebook as an Online Store
Many businesses are now switching to digital platforms to provide their products and services to customers. Although this might seem scary for your business, there are many simple strategies you can put in place now to take your business online. One of the cheapest and most simple ways to do this is building your Facebook page to act like an online store. In this blog we are going to look at some of the features you can utilise on Facebook to operate as an online store.
Building a Facebook Page
The first thing you need to do is make sure you have a Facebook Page setup for your business. Facebook pages are very easy to setup and completely free so I would encourage doing this for your page regardless as Facebook can act as the central hub for your business.
If you are having some challenges with setting up your Facebook page, you can access a full tutorial HERE.
Using Facebook for Customer Service
One of the most important aspects of your business is customer service so it’s important to have a simple way for your customers to get in touch. Facebook is one of the best ways to communicate with your customers. If customers have questions, they can simply send you a message through your page. In addition to this, you can also setup automatic replies (chat bot) so that your customer will receive an immediate response when they send you a message. There are also multiple tools that you can integrate with your Facebook inbox such as ManyChat. These tools help you put your Facebook chat bot on your website, so all your customer service is managed through one channel (Facebook).
Listing Your Products/Services
Facebook now offers a tool to let you showcase all your products and services on Facebook. If you’re a consultant, you can even place a calendar on your Facebook page to allow people to book time slots with you. There are many possibilities for your Facebook business page that could take your business to the next level during these challenging times.
If you are struggling to add your products and services to your Facebook page, you can access a full tutorial HERE.
Reach More People
Facebook has more than 2 billion users which means your target audience is most likely using Facebook. In order to do this, you can utilise their advertising platform. For example, if you’re a fitness centre looking to offer digital fitness programmes, you can use Facebooks data to reach anyone that has an interest in fitness and healthy living. This can be a great boost to your business if you have your products and services listed on your page as you will be pushing more people to your page through your adverts.
There are many more strategies that you can try with your Facebook page. First of all, try experimenting with the strategies listed above as they could improve your life and your customers life. Simplicity is key and Facebook helps to bring everything into one place, making everything easier for you to manage.
If you are looking to take your online presence to the next level, we have a range of professionals who specialise in digital marketing and digital transformation. You can access initial pro-bono support HERE.